A gamified experience for that celebrated different moments of Candy Crush mastery, offering different in-game rewards, badges and boosters to the players that rejoice in their mastery when passing different milestones.Ĭreating a big idea for a VIP programme, including TOV, visual references, and look & feel. As they unlock new achievements they are rewarded with royal regalia. We created a VIP CRM programme that challenged Candy Crush VIP’s ascend the royal throne of Candy Kingdom on a quest to become the ultimate Ruler. VIPs love the recognition of their commitment and mastery. It’s a way to relax, offering an achievable challenge that requires some skill. VIPs, like most players, use Candy Crush as an escape from life for a short while. King wanted to create a CRM campaign specifically aimed at these gamers, that will celebrate their in-game moments and achievements, in order to reduce churn and build a deeper emotional connection with them. King has a high number of Candy Crush gamers that are classed as VIPs.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
September 2023
Categories |